Helvetica Movie Quotations

"The designer choosing typefaces is like a casting director choosing their actors" -Jonathan Hoefler

  This quote indicates that choosing a typeface for business purposes is just like choosing actors for a play.  If the actors are not successful, then the play will not be successful.  The same theory applies to choosing typefaces.  If the typeface you choose is not professional or matches the theme of your business, then your business will not be successful. 

In the movie, they talked about how Helvetica was commonly used in many retail chains for advertising or using it as the font for the store title. The movie also talked about how Helvetica had a simple but interesting look that attracts people to go and shop in that store. In my opinion, I do agree that Helvetica is a very nice font that is simple yet interesting, but because it is so commonly used as shown in the movie, it makes you realize that maybe Helvetica isn't the best font for what that store is advertising.  I do believe that Helvetica is a good typeface for retail advertisement but it should not be used as much because it may not match what the theme of the store is.

In conclusion, Helvetica is a good font but just because it looks professional does not mean it is. Just like Hoefler says "The designer choosing typefaces is like a casting director choosing their actors.