Adele - Send My Love (To Your New Lover)
1) In this music video, I really enjoyed the simplicity of it. The lighting was very dim and relaxing. It puts you in a calm mood. I liked how Adele was put behind a black background, right in the center, that also contributed to how simple the video was. Since the song doesn't have that party beat that makes you want to dance, the dimness and black background made the song feel and sound better. I liked how she was dressed in different colours and she didn't change her clothes in any of the scenes. It made it seem as if their was barely any editing in the video and made it look more natural and it also looked like it was all one scene. In the video, throughout it, Adele had floating lights of her reflection around her. The colour choice of the lights were good because they used very relaxing shades every colour. Overall, I enjoyed the music video and the song. It was simple but very creative.
2) The music video's lighting, placement, editing of the music video all contributed to the final product and how Adele's song was portrayed. I think that the simplicity of the song really delivered her emotional message to the audience watching. The floating lights of her reflection symbolize her love floating to her ex-man's new lover, but she stays in the same place throughout the whole video. It is very creative because their could have been many other ways in showing that specific part of the video, but she chose a simple but creative and meaningful idea that really symbolizes and definitely sends the message she wants to convey.
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